Everywhere you hear about people making those seemingly elusive six figures online. Maybe you’ve dreamed about it too. And so, you’ve spent many a night brainstorming, just trying to figure out a way that you can make money online. But here’s the thing… You need to walk before you run. You need to create a plan that will put that first $1000 in your pocket before you can think about making your first $10,000 or your first $100,000.
Once you make your first $1000, you’ll have a workable, scalable plan that you can use to make more money. And what’s more, you’ll have confidence, because you’ll see with your own eyes that making money online IS possible for you!
So here’s the plan – and here’s what you’ll learn inside this post
- How to pick a hot, in-demand niche
- How to create an eBook that’s worth at least $17.
- How to get eager buyers in front of your offer
So let’s get started…
Criteria for a Hot Niche
How do you know if a niche is hot or not? You might have some idea of what is popular, but when I talk about a “hot” niche, I mean one that is both popular and profitable. Combine that with a niche you know a lot about and are passionate about and you have a winner.
Please don’t spend forever stewing over niche possibilities. This is truly not a decision that should make or break you. It should take you around a week max to create one of these small eBooks, from top to bottom. You won’t knock it out of the park every time, but you can always “get them next time”. With that in mind, I’m not telling you to just dive right in without making sure it’s a good niche first.
Now here’s some advice I always give to people, and it sounds a little depressing to some people. It’s OK to fail. Your first book might not sell well. Don’t give up. Don’t go in thinking that it will fail, of course, or you won’t have the passion to do a good job at it, but if it does strike out, try again
Find your narrow Niche
What’s your narrow topic going to be? I suggest you do some digging within your niche. Visit forums, websites, and blogs in the niche. Pay attention to popular blog posts, forum posts, comments, and social media posts.
What do people ask questions about?
What problems do they have in common?
Write down everything that comes to mind and everything you find in your research.
Examine your list of problems and questions people tend to have in your niche. Are you drawn to any in particular? Star that item. Go through your list and scratch out the ideas you aren’t interested in.
Choose 1 problem to focus on. Your book will be dedicated to unique, creative, and well-researched ways to solve that problem. Take a moment to clear the clutter of your other ideas. Save a list of ideas you can use later, but totally ignore them for now.
Open a new word processing document and type your topic or problem at the top of the page. You were drawn to that topic for a reason. You probably also did a bit of research and reading while you were settling on your topic. That means you have all sorts of ideas swirling around in your head. It’s important to get those initial ideas down on paper so you can take advantage of that excitement and inspiration.
I recommend you do some freewriting and brainstorming at this point. You can use the document you’ve just opened or your favorite mindmapping tool, such as Free Mind. Brainstorm sub topics, ideas, anecdotes, research and data (that is stored in your mind). Write down everything that comes to you that might be good to include in your book. Don’t censor yourself at all at this point— you want your thoughts to flow freely. It really helps you open your mind if you have a time limit. Set a timer for 20 minutes. During this time, brainstorming your ideas is the only thing on your mind.
Ask Yourself Some Questions
Now that you’ve sort of narrowed down your topic, let’s take it a bit further. I want you to ask yourself some questions, and come up with the answers:
- What is the problem your audience has? It’s important to focus on your audience at this point in time.
- Why is this a problem?
- What does it feel like to have this problem? Tap into the feelings of someone who has this problem (if you’ve had it in the past, or still, this will help you tremendously).
- What do people who have this problem complain about? You can do some research on niche forums to find out the answer to this question.
Finding Sources for Research
We live in a wonderful time where everything you need to know is at your fingertips. You want to give your readers the absolute best information. That means finding the best sources for research. Where should you go for information? Google. Type in very specific keyword searches for what you want to know. Scan through the Google results to find listings of authority. You don’t want information from random affiliate website, you want information from the source— or as close to it as you can get. You’re never to copy the information you find. Your job is to take notes on the very specific topic you have.
Now it’s time to dig in deeper. You should be comfortable enough now to create at least a general outline of what you’d like to include in your book. Type your outline out before you go any farther. This is your roadmap for research and writing. Organize the outline in a logical way— you want your book to flow. Look at the table of contents for books you admire and want to emulate if you’re stuck for how to plan your outline.
Next, focus on each topic in your outline, in turn. Breaking things down into smaller chunks like this helps you get things done more quickly— it also prevents you from becoming overwhelmed. Take the first topic on your outline, research it, and take notes. Take the second topic on your outline, research it, and take notes. Rinse and repeat.
Creating the Outline
Don’t stew over formatting— this is for your personal use, so you have to do what makes the most sense for you. You might do best with a mind map. Or maybe you’ll want to jot down on MS word. If you’re totally stuck, just use this format:
Book Title/Main Topic
- Subpoint 1
- Subpoint 2
- Subpoint 3
- Subpoint 1
- Subpoint 2
- Subpoint 3
etc so on depending on chapters…
- Summarize important points
- Inspire the reader
Be Prepared to Add Some Personality – No one wants to read something so stiff and boring they are transported back to a high school history class. Your writing doesn’t need to be formal.
Write a section at a time – Writing a book seems way too intimidating for the average person. But writing 500 or 1,000 words isn’t so bad— that can be done in an hour or less.
Edit and polish – Take it one step at a time. Edit the introduction. Edit chapter 1. Go through little by little until you’re comfortable with the results.
Writing the Sales Page
You’ve written an amazing product, so you need a sales page to match. It can be really intimidating to write your own sales page. You can certainly hire someone to write it for you. But I think it’s best to learn the art of copy so you can do it yourself and know what’s good even when you hire someone else.
Take a look at sales pages you’ve bought from before or thought did a particularly good job of setting their product apart and making the sale. Examine their structure and use of language. You’ve no doubt noticed that it was written as if it were a letter to a friend. It also hits on emotional hot buttons and presents a perfect solution to solve a problem or fulfill a desire. By the end of reading the sales letter, the reader feels like they must buy the product or they might suffer or really miss out on something.
Putting it up for sale
I highly recommend you use an easy service to help you get your product up for sale. First, make sure you have a PayPal account. Upgrade to a business account— it’s easy to do through PayPal. Then, use a service like click bank to list your product.
Marketing Your Product
Marketing your product is a task many people dislike and end up pulling their hair out. One of the great things about Click bank is that there is a built-in army of affiliates. If your product suits their business model, you’ll find that affiliates apply to help you sell it. Give a nice commission (above 50% for these smaller products) and you’re bound to get some affiliates. This is the easiest and fastest way to make sales when you’re new and don’t have your own list. If you do have your own list, you should absolutely mail your product to that list. Do this because you’re guaranteed to make sales.
Plan a series and make more money.
After you’ve written and started your information product business, you might be wondering what’s next. Are you likely to become a millionaire by releasing one 5,000-word book? No… not at all. You’ll earn some cash— especially if you get good affiliates. But the real money comes when you release several products and really start to build a name for yourself.
It’s awesome to earn money selling your book, but wouldn’t you love to earn even more? It’s time to start thinking about upsells. One way to do this is to plan to write a series. This series can focus on a related set of problems, related subtopics, or whatever you prefer.
Once you’ve written three or so books in a series, you can bundle them together and charge more for them! Offer people a discount on buying the full bundle over buying them individually. Or, start to plan full course upsells to your smaller books.
Maybe offer coaching and personal help with whatever their problem is. It’s much, much easier to make sales from those who’ve already bought from you. Think of ways to offer awesome value in the form of upsells to earn much more with little effort.
It all begins with one product. Good Luck!!